What is a Brand Exactly ?

On Feb 7 2017

Do you think your brand is your logo ? is it your tagline , or it is your audio jingle ? Many people think so, but a brand is actually much larger than that.

Nowadays consumers have infinite choices because of competition between brands. That is why companies look for ways to connect emotionally with customers, and create life long relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them and believe in their superiority. how a brand is percieved affects its success.

 A brand have three main functions :

1. Guidance

Brands help consumers to choose from a confusing array of choices.

2. Reassurance

Brands communicate the intrinsic quality of the product or service and reassure consumers they have made the right choice.

3. Engagement :

Brands encourage consumers to indentify with them using  a range of touchpoints.

So, Who are you ? Who need to know ? How will they find out ? why should they care ? Your  answers  to these questions can now define what is your brand.



I am the Founder of Lange Technologiez. My passion is of helping established and start up brands to conquer the hearts of their customers by offering creative marketing communication tips and advice.

Feb 7 2017 12:00 AM




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